For agencies and creative studios
Make better decisions with real feedback.
Ask the people who matter, understand why they choose, and turn their responses into clear evidence you can act on and share with clients.
One question. One link. Real responses.
Free to start · No credit card · Respondents never create an account
Client decision
ExampleWhich homepage direction should we use?
47 people responded
ABold statement
21%
BClear value promise
64%
CProduct-led
15%
Why they chose B
- “Feels clearer”
- “More trustworthy”
- “Less cluttered”
What this tells you
B is the strongest direction.
People consistently described it as clearer and easier to trust.
Worth noting: the 21% who chose A said it felt more distinctive.
How Wingral works
Ask. Understand. Decide.
Three stages between an open question and a decision you can stand behind.
- 1
Ask
Put your options in front of the people whose opinion matters — your client’s customers, their list, a community, or your own audience.
- 2
Understand
See what they chose — and why. Every response pairs a choice with the reasoning behind it.
- 3
Decide
Turn the responses into clear insights you can act on and share with your client.
Feedback you can put your name on.
A recommendation is only as good as the evidence behind it, so it’s worth being precise about what that evidence is.
- Responses are anonymous
- Respondents never create an account, and answers aren’t attached to a name. People tell you what they actually think rather than what they think you want to hear.
- You see every response, not a summary
- Read each answer in full, in the respondent’s own words. Nothing is averaged away or hidden behind a score.
- Wingral isn’t formal market research
- It won’t give you a representative sample or statistical significance, and it doesn’t claim to. It gives you real reactions from real people — a far better basis for a recommendation than an internal opinion.
What comes back
Not a pile of answers. A read on the decision.
A form hands you a list of responses and leaves the interpretation to you. Wingral is built around the decision itself, so what comes back is already organised around the choice you have to make.
Which message should we lead with on the pricing page?
Example62 responses · 3 options
- Save time18%
- Get it right the first time57%
- Cheaper than hiring25%
Patterns in the responses
- Trust matters more than speed
- Price comparison reads as defensive
I don’t need it fast. I need to not redo it in six months.
Comparing yourself to hiring someone made me think you were the cheap option.
- What they chose
- The split across your options, so you know which direction is actually preferred and by how much.
- Why they chose it
- The reasoning behind each choice, in the respondent’s own words. This is usually the part that changes your mind.
- What keeps coming up
- The themes that repeat across responses — including the objection you didn’t expect.
- What to do about it
- A clear read on the strongest direction and the next steps it suggests.
Choices and written reasons are included on every plan. Themes and suggested next steps are generated on Pro.
Why this is useful for agencies
Make the recommendation. Show the reasoning behind it.
Your judgment is why the client hired you. Wingral doesn’t replace it — it gives you something to put beside it.
What you say today
“We recommend B because we think it’s better.”
What you say with Wingral
“We recommend B because 64% of the people we asked preferred it, and they consistently described it as clearer and more trustworthy.”
Recommendations land differently
A recommendation backed by real responses is a different conversation from a recommendation backed by taste.
Disagreement gets easier
Instead of your preference against your client’s, you’re both looking at what the audience actually said.
Clients can read it themselves
Share a results page and they can go through the responses in full, in the respondents’ own words.
What people decide with it
Any decision where opinions are about to decide it.
If the choice is currently going to be settled by whoever argues hardest in the room, it’s a good candidate.
Design and creative direction
- “Which of these three homepage concepts should we take forward?”
- “Which logo direction feels more like this brand?”
Messaging and copy
- “Which headline actually explains what this product does?”
- “Which of these two value propositions is more convincing?”
Pricing
- “Which price would you actually pay, and why?”
- “Does bundling these together make it feel better value or more confusing?”
Product direction
- “Which of these should we build next?”
- “Which version of this flow is easier to understand?”
Pricing
Start free. Upgrade when this becomes how you decide.
The free plan is a real plan, not a trial.
Free
Run a real decision end to end.
$0
No credit card required
- 2 open decisions at a time
- Up to 100 responses per decision
- Choices paired with written reasons
- The full split and every response in full
- A results page you can share
Results pages carry a small “Powered by Wingral” credit.
Try Wingral freePro
Most usefulFor studios deciding this way every week.
$19/month
or $149 a year · cancel anytime
- Unlimited open decisions and responses
- Responses organised into themes, with suggested next steps
- Filter and rank responses by quality
- Export everything to CSV
- Your own link for every decision
- Wingral branding removed, so results look like your work
Everything in Free, plus the above.
Start free, upgrade anytimeRather look before signing up? See it in action
Questions worth asking
Where do the respondents come from?
You bring them. Wingral gives you one link to share — with your client’s customers or mailing list, a community, your own audience, or people you know fit the brief. Wingral does not recruit participants for you.
How many responses do I need?
There is no number that makes a decision safe. What matters more than the count is whether the reasons converge: twenty people giving you the same reason tells you more than a hundred split evenly. Because you see every response in full, you can judge that yourself.
Can I ask more than one question?
Each link is one decision — one question, your options, and room for the reasoning behind the choice. The constraint is deliberate: short asks get answered, and the results stay easy to read.
Can the results look like our work rather than yours?
On Pro, yes. You get your own link for each decision and the Wingral branding is removed, so the results page you send a client reads as part of your deliverable. On the free plan there is a small “Powered by Wingral” credit.
There’s a decision sitting on your desk right now.
Ask the people who matter. Walk into the next client call with the answer and the reasoning behind it.
Free to start · No credit card · Answers stay anonymous