Wingral
Pick a homepage direction with more than an opinion
Show the options to the audience they are meant for, find out which one explains the business more clearly, and understand exactly why — before anyone writes code.
Before you build, not after
Live experiments are excellent for measuring what a change does to a number, but they need traffic, engineering time, and a finished page. When the question is still which direction to build, asking people directly is faster and answers a different question: not which converts better today, but which one people actually understand.
Clarity is what usually decides it
The most common thing respondents describe is whether they grasped what the business does. That feedback is specific, actionable, and hard to argue with in a client conversation — particularly when it comes from the client’s own audience.
What you get
- Compare directions without building them
- Written reasons alongside every choice
- Themes across responses, not a raw export
- Evidence for the recommendation you present
Common questions
Does this replace a live experiment?
No — they answer different questions. Use Wingral to choose which direction is worth building and to understand why people prefer it. Use a live experiment to measure the effect of a change once it is shipped.
Who should I send it to?
Ideally the audience the page is aimed at: your client’s customers, their email list, or their community. The closer the respondents are to the real audience, the more useful the answer.
Try it on your next decision
Free to start, no credit card, and respondents never need an account.