Wingral
Stop deciding on taste alone
When the team is split between directions, another meeting rarely settles it. Put the options in front of the people the work is actually for, find out which one they choose and why, and bring evidence to the conversation instead of a preference.
A choice plus a reason
Every response pairs a choice with the reasoning behind it. That combination is what makes the result usable: a count tells you which option was ahead, but the reasons tell you what people responded to — and whether the thing they liked is the thing you intended.
You decide who to ask
Send one link to your client’s customers, their mailing list, a community, or your own network. Respondents do not create an account and Wingral does not recruit a panel — so if you already have people to ask, you can finish a round the same day.
From responses to a recommendation
Wingral organises what came back: the preference split and how strong it is, the themes people keep returning to, the minority view worth raising, and a plain-language recommendation. You get something you can act on and hand to a client rather than a spreadsheet to work through.
What you get
- As many options as the decision needs
- Anonymous choices with written reasons
- Themes, minority views, and a recommendation
- A results page you can share with the client
- Free plan: 2 open decisions at a time, 100 responses each
Common questions
How is this different from a poll?
A poll gives you a tally. Wingral pairs each choice with the reason behind it and organises those reasons into themes, so you can explain the decision rather than just report the number.
Is this formal research?
No. Wingral gives you practical evidence from real people to inform a decision — not a representative sample or a statistically validated result. It is a large step up from deciding on the loudest opinion in the room, and it is not a replacement for formal research where that is genuinely required.
Try it on your next decision
Free to start, no credit card, and respondents never need an account.